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Monday, August 08, 2005

Arsenal lost to Chelsea, but on the bright side…

Brand Republic reports Arsenal have been named the fastest growing football brand in the Premiership.

Arsenal, amidst the changing guards at other top clubs, are doing well because people want to watch their style of football. Why not? At moments early last season Arsenal was an astonishing display of talent, flair and grace. People want to pay money to see that, I would.

Don't let any PR-yes-man tell you otherwise, it's not cute marketing and word salad and a new website, it's Thierry Henry back-heeling in goals.

Things look good for the club. I’d say Arsenal stand to win over a fair share of fair weather fans moving off Mount Glazer.

8 Comments:

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Anonymous Anonymous said...

Fair weather fans? We've already got enough of those, judging by all the negative vibes post-Vieira. Don't need any more of them, they can all piss off to Chelsea. Judging from the acres of empty seats at Cardiff, they need all the fans they can get.

8/08/2005 8:41 PM  
Anonymous Anonymous said...

The reason for the brand growing so fast and big is because of AW more than anyone else! All the other factors (players, new stadium, new image..etc.) is just the supporting cast!

He's the reason for the magic that comes out on the pitch!

8/08/2005 8:50 PM  
Blogger Football Commentator said...

Have to agree with you there.

AW is the puppetmaster.

8/08/2005 8:56 PM  
Anonymous Anonymous said...

fair weather fans buy shirts just like we do

the club needs cashso who cares as long as they spend it on us and who cares how long they stay

8/08/2005 9:01 PM  
Anonymous Anonymous said...

The distinction needs to be made between fairweather fans and armchair supporters.

Arsenal's growth in merchandise sales is directly linked to the growth of freeview and their links to Granada - 1/5th of all games on TV featured Arsenal.

Fairweather fans suggests people who change allegiance to what ever is the flavour of the month, I'd bet amongst the adult population there are many more armchair/partime fans than fairweathers.

New fans (ie school kids) will ultimately follow the most successful sides and over the past 3 years that is definitely Arsenal

8/08/2005 9:27 PM  
Blogger Kim Stian Ervik said...

With sales of overall branded merchandise soaring by 82%, sales of branded products through Arsenal is set to increase by 20%, according to Granada Ventures.

That is pretty amazing or might just show tha tArsenal sucked on monetizing on their brand earlier...

8/09/2005 1:56 AM  
Anonymous Joel said...

I am an Arsenal fan and I'm glad to see people are attracted to and admire the club that I have loved for so long. However, we must be wary of marketing ourselves into a circus like Real Madrid and Man Utd of old.

football to be is about philosophy. It is about getting involved in the team that best portrays football philosophy that way you love it. The community of a team is not local anymore, it is global so the philosophy of this community is reflected in the team - attractive football, positive play, decency in dealing with one another, building sensibly with youth, taking part in changing attitudes (racism, helping the community) etc. The philosophy is more important than trophies to me. Trophies are obviously most welcome and celebrated.

I would like to see Arsenal progress without selling itself to the DEVIL. Chelsea, Man Utd or Real Madrid are not the models here. Other teams like Bayern, Ajax, Barcelona, Juventus are beginning to move in the direction that Arsenal are showing.

8/09/2005 7:54 AM  
Blogger Dan Mac said...

Arsenal fans and spurs fans love slating each other, there is now a site dedicated to it:-

http://spursvarse.blogspot.com/

Happy Days!

Let the pre season banter begin, it's also soewhere for you to slate the the other half of north london or defend yourselves!

8/10/2005 1:43 PM  

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